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The Power of Awareness Institute's purpose is to increase your personal safety and empower your freedom through awareness and preparation.



We empower individuals and organizations through awareness and preparation instruction so you can move through your life and across the world with well-founded confidence. Whether for business or personal empowerment, our world class courses and instructors are tailorable to your needs.

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The Power Of Awareness Book 

Dan’s groundbreaking book is changing personal safety for people around the world. Already translated into such languages as Russian and Mandarin, his easy to understand approach to situational awareness and intuition is coupled with exercises to reenforce sound planning and action. 

In THE POWER OF AWARENESS, he shares how to identify and avoid threats just like the pros. Told with wit and wisdom, this empowering guide uses harrowing and informative stories from Dan’s own renowned career and those of other experts to outline six easily implemented tenets you can apply anywhere to improve your personal safety.


What People Say


“I live in the Chicagoland area of Chicago, which is a very violent city. Each weekend we end up with about 10 shooting homicides and over 50 shooting injuries. A week after reading this book, its lessons allowed me to avoid a gang related shooting and likely saved me from injury or death. I couldn't believe less than a week or so after finishing it, I had a relatable experience. I now use the tools taught in The Power of Awareness continuously when I'm out and about.”


"I’ve been a flight attendant for 30 years and have traveled to many world destinations alone. Dan’s safety approach has opened my eyes and made me more savvy and confident in my job and travels and transformed my life."

We empower individuals and organizations through awareness and preparation

POA Institute courses are easy to comprehend and feature dynamic practical exercises delivered by recognized subject matter experts from diverse communities.


POA Institute instruction is available online ensuring that no matter where you travel in the world you'll do it with well-founded confidence.


Our leadership team is available to inspire and improve your organization's members' safety as keynotes or corporate retreat facilitators.

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